11. Colour explorations

Visual Research:

I am feeling a little stuck right now so decided to get some inspiration. My colors have to be intriguing to young teens as well as older women. I like the soft pastels and earthy tones because they are feminine and light-hearted and not intimidating. I like the gold writing, it gives a sophisticated look. Maybe adding patterns could make it more interesting?

Colour pallet:

* I have decided to not go with gold foil because it will look expensive which might turn buyers away, especially young girls.